Google 411: A Sad Farewell

“Google! Say the business and the city and state,” will soon be a thing of the past. Google recently announced they will be retiring Google 411 on November 12th after 3+ years.


Google 411 was Google’s first foray into voice-recognition by offering a free voice-powered directory assistance service in 2007. The service allowed you to call 1-800-GOOG-411 and find information on a specific business, have the information texted to your phone, or be connected to them directly. As mentioned in their blog post, Google used GOOG-411 to work on voice-powered technology and gain experience to use as a foundation for other voice products.

In the announcement, Google says,

Our success encouraged us to aim for more innovation. Thus, we’re putting all of our resources into speech-enabling the next generation of Google products and services

This makes sense, as they have started to release more and more voice-powered services for Android-powered devices such as Voice Search or Voice Actions. However being the cynic that I am, I think this is also in part to get users who have yet to adopt smart phones to do so.

What Now?

Haven’t upgraded to a smart phone? Wondering how you’re going to get the number to order pizza at 3am? Well don’t fear, you can still text Google to receive the same information.

What do you think of this move by Google to retire Goog-411? Do you think it’s a cynical bid to sell more Android devices, or simply retiring an aging service? Please let us know in the comments below!

Images courtesy: Google, A Storied Career

Published by David Carman

David Carman recently graduated from the University of North Dakota with a BS in Aviation and a minor in computer science. In addition to all things aviation, David also loves contributing to Techerator and all things tech!