The internet industry is abuzz with Twitter’s latest acquisition and hiring of Posterous and its employees. The details of the deal are shrouded in mystery; neither Twitter nor the Posterous team is willing to share how things will move on from this point onward.
As a professional blogger, it is good to know that the acquisition does not mean deactivating the present Posterous services for its million users. Both the brands promise retaining the services, but for how long – no one can predict that either!
What people are not discussing is the question: how will this acquisition change the way we, the bloggers, look at blogging and content sharing?
In the last four years, Posterous built a formidable brand based on easy content development and sharing. Undoubtedly, Twitter is going to utilize this product with its own tweeting services to enhance its user services.
What about Bloggers and Marketers?
As a professional blogger and an online marketer, I am inclined to think the following outcomes are likely from this acquisition:
1) With the combined services of Twitter and Posterous, blogging acquires tremendous power. Not only will bloggers be able to create, post and share their content, they will utilize the Twitter platform to enhance social media popularity.
2) Perhaps Twitter acquired Posterous to build a unique news sharing platform with the help of its new #Discover tab. Won’t it be wonderful if Twitter users can use the #Discover tab to “discover” informative and unique blog content from their Twitter follower list?
3) It is also a possibility that Twitter is planning to revamp its current brand image and might shift from the 140 characters criteria to include longer tweets. In many ways, tweeting content is restrictive. Posterous can change that.
4) Even though both Twitter and Posterous representatives announced that they have no plans to discontinue its present services, it will be good for Posterous Spaces bloggers to think about shifting their domain hosting to something else.
The Posterous acquisition announcement clearly states that users will be notified way in advance if any major changes are to take place, which means something is up the anvil. Beware Posterous bloggers! Make sure to back up your blog daily.
People and Technology
Industry experts have criticized Twitter for this acquisition. Its motto of “people and technology”, says the CEO of Tamar.com, Tanya Goodin, seems more like a “people” buyout than cutting edge technology. She further comments that with this acquisition, Twitter has laid its hand on some top Apple talent – a strategy to tightly compete and overcome competition from Apple.
Others like Adrian Goodsell of Steak Digital see no point in acquiring Posterous when WordPress and Tumblr are way ahead in the blogging race; Jonny Rosemont of DBD Media believe this to be an acquisition of both “talent and technology” which can counteract the rise of Tumblr.
The next few months are crucial. We can merely expect to draw the best out of this deal as users.