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Facebook or Fakebook – It Doesn’t Matter

It was recently revealed that Facebook doesn’t have as many users as the official figures would suggest. Within the 955 million monthly active users the social networking site boasts are millions of bogus accounts, made up of duplicates, misclassifications, and undesirables.

The thing is that although this “news” made it on to technology websites around the world, no one could have been surprised by the figures, and even less could have cared about them. Because it doesn’t really matter in the big scheme of things.

Bogus Facebook Accounts

As Craig Lloyd previously noted, Facebook IS fast approaching 1 billion users, with 955 active on a monthly basis. This is up from the 901 million recorded in April, showing that despite a slowing in the rate of growth, Facebook is still expanding. We know the size of Facebook’s userbase thanks to the company’s quarterly filing (via Indystar) with the US Securities and Exchange Commission. With Facebook now being a public company we’ll be able to track its growth and other statistics more easily than was previously possible.

Facebook is also now required by law to include in the filing any factor that could impinge on its future success. The idea being that shareholders need to be able to make more of an informed decision whether to hold on to or sell their shares in the company. Hence the revealing of an estimated 83 million bogus Facebook accounts.

The 83 million is made up of: 45.84 million (4.8 percent) duplicates where one person has set up two or more personal accounts; 22.92 million (2.4 percent) miscategorized where a person has created an account for a pet, child, or organization rather than a page; 14.33 million (1.5 percent) undesirables dedicated to spamming or other improper use.

Everybody Knew – Nobody Cares

I guess the news here is that Facebook itself is fessing up about the number of bogus accounts it has, but the manner in which the mainstream tech press lapped this up you’d think it was a shocking revelation. It isn’t at all.

Everyone with even the slightest notion about how Facebook works knew its numbers were off, and that there is a sizable proportion of bogus accounts. Hell, I am myself responsible for one of them, having created a Facebook account for my cat. What can I say, I was bored and lonely.

And really, who cares? Shareholders, of course, but then seeing as (at the time of writing) they’ve seen the value of their Facebook stock fall by 50 percent I’d say they have bigger concerns over Facebook’s future than the existence of some bogus accounts.

To sum up, a significant percentage of Facebook is actually Fakebook, but it really doesn’t matter.

  • http://tribalstylemarketing.com/blog TribalStyleMarketing

    I don’t know how you can say it doesn’t matter when the shareholders are dumping it already & it just dropped 20%. People do not want to look at Ads on there, they blow right by them.