A few weeks ago, Facebook announced that it was working on a way to integrated hashtags into its platform. Already a successful feature on Twitter and Instagram, the change would bring Zuckerberg and crew into the world of random and unnecessary links. Sure, some are helpful and even relevant, but when scouring Twitter, the majority of hashtags consist of a string of words that may or may not be spelled correctly. This is the world that Facebook wishes to join.
Once implemented, Facebook’s hashtags would link similar conversations, just as its counterparts do – or so their announcement said. However, unlike Twitter, Facebook has always been a somewhat private website; how will privacy locked-account owners react to these hashtags? Or will theirs even work? Will open accounts’ entire conversations be linked? There are still several questions in the way of logistics. But in theory, many are wondering if this is a necessary, or even a smart move.
Pros and Cons
Since the blowup of social media, Facebook has reigned as king. They have the most users, the most recognizable features (likes and tags, etc), and they even allow other accounts to post through their newsfeeds. Have a Twitter account? Link it to Facebook for maximum exposure! And so on. But now that Facebook is adapting others’ tactics, it’s hard to say whether they’re still on top, especially when the move doesn’t exactly fit into their platform.
Now, to conform, the site is spending thousands of hours and dollars on development, while raising questions along the way. And all to adapt to a trend someone else made popular.
As for the hashtag itself, only the future can know if it’s here to stay. It could easily die out just as quickly as it came to power, or forever change the way the public used the pound key.
It’s likely that Facebook sees this change as a move in popularity. “Everyone else has it,” they say. “Now we have to have it too.” Sure there will be less confusion as to exactly what the hashtag is, does, or when it can be used – though some will inevitably still use it emails, videos, or when speaking. But for the social media population not obsessed with hashtagging every other word, we’re questioning your motives, Facebook. I don’t see the value in stealing others’ mediocre ideas.