By now, it should be evident that smartphones are the next big thing. The explosion of consumer apps can be seen in just about every industry. Location intelligent mobile commerce apps, magazine apps, real-time trading apps, and gaming and social networking apps are just a few of the industry verticals experiencing this shift.
Mobile adoption has been experiencing exponential growth in the last few years and the trend does not seem to be stopping. This means that mobile apps will continue to become ever more critical to the success of businesses and companies. As such, what steps are you taking to prepare yourself for this technological revolution that is already unfolding?
One way to do this is to make sure your mobile apps are optimized and ready to go when users need them.
According to a recent study, 60 percent of mobile users will only give your website or app three seconds to load otherwise they will abandon you. If you thought this was tough, then consider that out of those users, 43 percent do not intend to ever return to your app or site – EVER. How then can you ensure that your app works the way its supposed to on multiple OS platforms? Should you test in-house or outsource? Can testing increase app store ratings? What are the challenges of app testing?
Lets get some answers to these questions…
This includes checking the screen real estate, finding device specific bugs, normal use test, and idle run test. Exploring the application in a number of devices will help in locating usability problems. Device specific bugs can be identified as such when they are not reproducible on a desktop browser.
It is also imperative that you test battery usage by running the application 6-12 hours using an automated testing tool.
This includes testing the functionality, layout & design, as well as the application interaction flow. This level of testing tries to make sure the user can complete tasks easily and without becoming frustrated. Usability testing will also include ensure that apps are not crammed with so many features that they leave the users feeling overwhelmed. The goal should be to focus on immersive use that allows users to gain mastery of the content as opposed to quick hits that dilute app usability.
Load, Performance and Localization Testing
Performance issues such as crashes and hangs are common user complaints. These need to be addressed early before consumers divert to competitor apps and services. Your app should also support features unique to specific markets.
We can be sure that mobile apps are not going anywhere anytime soon, which means that when you spend time perfecting your app through testing, you are not losing anything but investing in the future of your company or business.