Despite its premise, platform, and overall demographic (crafty women), Pinterest comes out as one of the world’s most accurate search engines. Even better than actual search engines, like Google, Bing, and Yahoo. Sure, it was made as a social media website, and for leisure or entertainment time, but that doesn’t mean it’s any less accurate as a searchable device. Whatever the magic formula, Pinterest’s creators seem to have nailed down the best way to search photos without receiving a plateful of spam.
Hosting large, quality photos, Pinterest gives users an accurate overview of each post. This eye-catching perk shows what each link will hold, as well as providing a short customer-written response, so there’s no need to worry about keyword or phrase stuffing. Every single search query is organic.
No matter the topic, Pinterest shows users an array of results and related topics, where traditional search engines tend to stick within a single comfort zone. For instance, if searching “tech,” Pinterest brings up news articles, products, must-have articles, fabric patterns, etc. In contrast, Google shows a mixture of electronic and college websites. Which option is more helpful?
Non-traditional spelling is practically a norm now; having search terms automatically “fixed” requires a re-search, taking time and falsely adjusting our saved search features. Pinterest sidesteps this auto adjustment, allowing correct searches to take place on a first-time basis. Users save on time and results, all in one helpful swoop.
No pop ups, banners, or videos that play automatically. It’s searching uninterrupted.
Without paid searches or keyword stuffing put into web pages, searches bring up actual relevant information. Users don’t have to waste time scanning for content that relates to their needs, and clicks won’t be wasted on sites scamming for traffic. With Pinterest, users know they’re gaining relevant, organic searches that actually hold useful information – not paragraphs of filler that reads in circles. No scanning, no pop-up ads, and no spammy content. For a population used to all of the above as the everyday norm, Pinterest’s search engine approach is a truly novel idea.