Apple recently came out with Cards, an iOS app that allows you to create and customize real greeting cards and send them out to your loved ones for only $2.99 per card, all of which happens through the app. Apple completely takes care of the postage, prints the cards out, and then snail-mails them for you, which is quite impressive. The nice thing I like about the cards is that Apple uses a centuries-old printing method called letterpress, where the design gets embossed into the paper as ink is added.
I recently started using the app once I got my iPhone 4S not too long ago. I used it a few times by sending birthday cards to a couple of family members. It was nice not having to make a special trip to the store just to pick up a card and then finding out that I didn’t have any stamps, requiring another trip to the post office. Going through the Cards app was also certainly a cheaper route for me. Apple charges only $2.99 per card. Cards in a brick-and-mortar store cost anywhere from $4 to $6 plus postage.
Cards allows you customize your greeting cards by writing whatever message you want and insert a photo for a more personal touch. However, is the process of creating cards quickly through the app making us too lazy and therefore, making the process not personal enough?
When you send someone a hand-signed card, it essentially says that you took the time to actually go to the store to choose a card and head to the post office to get a stamp and slide it in the mailbox. That alone can make the recipient feel pretty special — to know that they took that kind of time to acknowledge you.
Then again, as society is going more digital, is sending a greeting card through an app becoming more acceptable? You be the judge. Let us know what you think in the comments.