By now it’s nothing new to see smartphone kiosks throughout Target, Walmart, or any other chain store. To optimize user experience and to make the wait time much shorter, phone companies have teamed up with these moguls to greatly increase the locations in which consumers can purchase their next phone. And considering the shorter lines, the increased customer service (an aspect phone providers are seriously lacking), and cheaper prices, shoppers are seeing the value as well.
For example, Target sells the new iPhone 5C for $50 on-contract, regardless of carrier. The store also offers a trade-in value or store credit for the user’s original phone. The iPhone 4S could net $105 in good condition, leaving more than enough leftover for a case, accessories, or whatever else you need from Target. In comparison, walk into the cell carrier’s store and an iPhone 5C is $99 on top of an $88-ish trade-in value, for the same phone.
So why would anyone go to a carrier store, especially when they’re likely spending time at retail stores anyway? Users can save money, avoid the lines, and pair it with their regular shopping in the process.
Is There a Catch?
This makes us wonder what the carrier stores are getting out of it (such as Sprint, AT&T, or Verizon). They offer a shamble of a “deal” in comparison, yet they still seem to be thriving, in both corporate status and in company branches. The only real perk is that business phones have to be bought through the carrier no matter what. Are they making enough off these company phones? Or is service so incredibly profitable that it can pay the bills on its own?
Then again, maybe Apple, Motorola, HTC, Samsung, etc. just charges them more, knowing they’ll pay whatever fees they set.
No matter the reality behind these varied prices, it’s safe to say that retail stores offer the better deal for new iPhones and trade-ins. While a traditional contract (and upgrade date) is still needed, it’s a great way to bypass some paperwork while saving a few dollars along the way.
The next time you’re ready to venture into the latest iPhone, remember that a carrier store isn’t the only option. In fact, trying something new just may get you a better deal.