There are two ways you can use YouTube to gain fame and fortune: Create a viral video that gets viewed by millions of people. Create a YouTube channel that drives traffic to your brand over time. Viral videos rely a lot on quirkiness and luck. Despite that randomness, there are some best practices that will help your video. The more methodical approach to building a popular YouTube channel requi...
I never thought I’d live to see the day Rupert Murdoch joined Twitter. But it’s happened. And it’s wildly entertaining watching the most-famous n00b in the world try to get his head around the micro-blogging social network. Long may it continue. Rupe Is No Dupe If a celebrity or famous face isn’t on Twitter then there will be an account either claiming to be them or openly ...
There are two types of email you can send: Text or HTML. Text is just the words. No colors. No photos. No layouts. HTML is basically a web page sent through email servers. For most of us, it really doesn’t matter when we send email. We just type, and the resulting HTML-formatted email is a mash-up of our words and whatever template comes with the email client. Now BrandMyMail will mash-up y...
In the smart phone era, everyone is an amateur photographer. Equipped with high-def capabilities and nearly bottomless storage, we produce a lot of photos on a daily basis which we’ve opted to share individually on Twitter or in bulk on Facebook. The problem is that sharing full albums with friends requires a bit of effort — downloading to your desktop, uploading to Facebook — wh...
I can’t say I’ve ever been a particular fan of Ashton Kutcher. But his erroneous, ill-informed tweet and subsequent throwing of toys out of his Twitter-branded pram has me thinking he’s an absolute idiot. In a nutshell: Kutcher claims to have heard about the firing of Penn State head football coach Joe Paterno in passing without hearing the full facts. He tweeted in defense of Pa...
Google just announced that Google+ Pages for Businesses are here, finally allowing a flood of brands and celebrities to create yet another social network outlet for interacting with customers and fans. At a glance, Google+Pages is shockingly simple and seems to offer almost no difference from the standard profile all users get upon joining, but there are a few details that are bound to make things...
After Kevin Rose’s exit from Digg, he quickly formed a team with the goal of creating apps that would challenge the conventional social/mobile experience. He called his venture Milk, and less than a year later Oink is being unleashed among the masses. Oink is a social ranking app for the iPhone and web that encourages users to “rank the adventure” by rating things they encounter ...
UPDATE: After some prodding and community outcry, PayPal released Diaspora’s account. Remember Diaspora? The group of NYU students that asked for $15,000 on Kickstarter.com to create a decentralized alternative to Facebook, and made headlines when they garnered a shocking $200,000 instead? Yeah, they’re still around, and to my surprise, they have some pretty cool stuff to show...
Vic Gundotra, the mind behind much of Google+, made a rare video appearance recently to show off two new features that will keep Facebook on its toes and probably elicit a disgusted groan from Twitter. Real-time search and improved support for hashtags will help Google+ contend with the established utility of Twitter by allowing users to see trending topics, as well one-up Facebook by supporting ...
I don’t believe Twitter was conceived as a tool for celebrities to voice their opinions and promote their latest moneymaking venture, but that seems to be what it has become. And I’m sick of it, quite frankly. I know, I know, I can just unfollow the handful of celebrities I currently receive tweets from, but that’s not really the point. What is the point is that many of these cel...