The Apple TV is great; I am a big fan and a happy owner, but until recently, I used to just buy a show or movie on my computer and then watch it on my Apple TV. However, when you buy or rent content on the second or third generation Apple TV, the device automatically assumes you want your video in HD. Not only does it assume you want HD, it doesn’t give you the option to purchase the SD version, which is considerably cheaper.
When you purchase content on your computer, you get the choice of buying/renting either the HD or SD option. Personally, I could care less about HD and would rather buy the SD version to save some money. It might only be a few dollars difference, but it all adds up in the end.
I always thought the only way to get the SD version of a TV show or movie was to go through iTunes on my computer, but I recently discovered a setting on the Apple TV that allows you to purchase SD versions, and it’s quite a simple trick.
First, go into “Settings” on your Apple TV, and then go down to the “iTunes Store”:
Within that menu is a setting for “Video Resolution”, with three options. If you choose the “Standard Definition” option, every video you purchase through the Apple TV will now be in SD and at SD pricing. If ever want something in HD, though, you can always go back and change the setting to “High Definition”, or buy the HD version through iTunes on your computer first.
This not only saves you some extra cash, but it also saves you inconvenient trips to your computer everytime you want to purchase a TV show or movie from iTunes. Happy watching!
There are two ways you can use YouTube to gain fame and fortune:
- Create a viral video that gets viewed by millions of people.
- Create a YouTube channel that drives traffic to your brand over time.
Viral videos rely a lot on quirkiness and luck. Despite that randomness, there are some best practices that will help your video. The more methodical approach to building a popular YouTube channel requires a mastery of a wide range of online video best practices. The YouTube Creator Playbook is a guide to those best practices broken into Programming and Producing, Publishing and Optimization, and Community and Social Media.
For example, these are some of the best practices:
- Tent Pole Programming: Schedule online videos in connection with cultural events to create more interest in your channel.
- The First 15 Seconds:How to hook your viewers by making the beginnings more compelling.
- Thumbnail Optimization:Create thumbnail images that act as mini-movie posters for your online video.
- Social Media: Using social media to find audiences for your YouTube channel.
This is a very practical guide. Each best practice is introduced by a summary page that gives an estimate of how much time is required, description of what metrics are affected, estimate of how much the task will impact metrics and at what stage of production it will be used. The information helps content creators decide what is important for them to do.
The how-to part is rich in detail and ideas on how to implement each best practice.
The Playbook is a must read for anyone – beginner or pro – who wants to create and sustain an audience for online video. It can be browsed quickly for ideas and is strong on detail that explains how to implement practices. YouTube promises to keep updating the Playbook for more tips as they learn what works. There isn’t a subscribe option but keep an eye on the YouTube Creators blog.
Again, the Playbook is a must read. The advice is collected and presented in a very useful way.